Analytics
AcquisitionSuite → Analytics shows how your lead generation is performing. It is included in Lite; with Pro it also reports revenue.
Choosing a period
Pick how many days to look at (the header shows “Showing data for the last N days”). The default is the last 30 days.
What you can see
| Report | Answers |
|---|---|
| Performance Overview | Headline totals for the period: leads, downloads and submissions. |
| Leads Over Time | A chart of new leads per day, so you can spot spikes after a campaign. |
| Downloads Over Time | A chart of file downloads per day. |
| Top Downloaded Files | Which gated files attract the most interest. |
| Lead Sources | Where leads came from, using UTM values and referrers. See UTM attribution. |
With Pro
| Report | Answers |
|---|---|
| Revenue | Sales in your default currency for the period |
| Total Orders, Successful Payments, Failed Payments | How checkout is performing |
| Order Conversion | What share of checkouts complete |
| Free vs Paid Downloads and Best Selling Files | Which files earn money, not just leads |
Reading the charts
- Compare the same length of period before and after a change.
- A jump in leads with no matching jump in downloads usually means a standalone form is doing the work.
- “No source data yet” means no lead has UTM or referrer data in the period.
Getting the raw data
Charts summarise; the Export screen gives you every row.