Mailchimp setup
Connect Mailchimp and every new lead is added to your audience automatically. Available on every plan, including Lite.
What you need
- A Mailchimp account with at least one audience
- A Mailchimp API key (Mailchimp: Account → Extras → API keys)
Connecting
- Go to AcquisitionSuite → Integrations and open the Mailchimp panel.
- Paste your API Key and use Test Key to confirm it works.
- Click Fetch Lists and choose your Audience.
- Optionally enter Tags (comma-separated) to apply to every new subscriber, for example
lead-magnet, website. - Choose whether to Require email confirmation before subscribing (double opt-in).
- Switch the integration on and click Save Integration Settings.
What gets sent
On each submission the lead’s email and name are subscribed to the chosen audience with your tags. See Field mapping for how name and email are identified.
Double opt-in
With double opt-in on, Mailchimp emails the subscriber a confirmation link and only adds them once they click. This protects your sender reputation and helps with GDPR consent, at the cost of some drop-off.
Tags and automation (Pro)
With Pro, an automation rule can also apply Mailchimp tags as a lead engages. See Automation.
Troubleshooting
- “Fetch lists first”: use Fetch Lists before saving so an Audience can be chosen.
- Subscribers missing: check the audience for pending (unconfirmed) contacts when double opt-in is on.
- See Leads not reaching your email service.