Email tracking

Email tracking is a Pro and Agency feature: every email AcquisitionSuite sends, whether a one-off delivery email, a sequence step, or an automation action, can report back whether it was opened and whether any link inside it was clicked.

How it works

Opens are tracked with an invisible pixel, and links are tracked through a redirect that records the click before sending the visitor on to the original destination. Both work automatically once a tracked email is sent, no per-email setup required.

Using it in automation and scoring

This isn’t a report you check manually, it’s a live signal that drives other features. An Email Open or Email Click trigger on an automation rule can enroll an engaged lead in a follow-up sequence, add a tag, or notify you the moment someone shows real interest, and both events also feed lead scoring automatically. See Automation for building a rule around either trigger.

A note on accuracy

Open tracking depends on a recipient’s email client loading remote images, which some clients block by default, so open counts are a useful signal, not a perfectly exact one. Click tracking doesn’t have that limitation, since it only fires when a link is actually followed.